Alex Frankel: Wordcraft: The Art of Turning Little Words into Big Business
Anne Lamott: Bird by Bird: Some Instructions on Writing and Life
Bruce Block: The Visual Story: Seeing the Structure of Film, TV and New Media
Joseph Campbell: The Hero with a Thousand Faces (Mythos Books)
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Robert McKee: Story: Substance, Structure, Style and The Principles of Screenwriting
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Steve Rivkin: The Making of a Name: The Inside Story of the Brands We Buy